Suman Roddam is a director, with Parameswaran K Iyer, at Bamboopecker and has a passion for bamboo, sustainable lifestyle, traditional crafts and rural economy. Bamboopecker at its core is to uplift traditional crafts with strong branding, utilitarian designs and provide stable livelihood to its artisans. Being an engineer by formal education, he sees product design with a different viewpoint, drawing inspiration from nature, culture and arts. He has travelled his native India, spending time with the rural artisans to understand their culture, their skills and materials; this helps him visualize the form and function of an upcoming creation. His idea is to restore the traditional skills and crafts to the modern context with new techniques and design philosophy.